HBO Max Now Crosses Over 44 Million Subscribers

HBO Max from WarnerMedia is on full pace since its launch. The new OTT platform has reportedly grown to have over 44 million users in the US alone, as revealed by AT&T in its Q1 earnings today. This number comes after the HBO Max adding 2.7 million subscribers recently, taking the tally up to 44.2 million in total. Further, AT&T revealed plans for launching a free ad-supported version of the app soon.

HBO Max Now Has 44.2 Million Subscribers

HBO Max Now Crosses Over 44 Million Subscribers

Though Netflix is still at the top in the OTT space, it’s having new rivals coming up recently. These include the HBO Max from WarnerMedia, Disney Plus from Walt Disney, Prime Video from Amazon, and Peacock from NBC Universal. All these are gearing up to spend as much cash to procure the best content to win customers.

And one of them that’s surely winning in this pursuit is WarnerMedia’s, HBO Max. As per AT&T’s Q1 earnings call today, the telecom parent of HBO Max revealed the streaming platform has gained 2.7 million subscribers recently and stood with a total of 44.2 million subscribers. While these numbers are limited to the US, launching the service globally can pull more users quickly.

It should be noted that only the HBO Max has exceeded the analysts’ forecast, whereas the others regional video services like AT&T TV, U-Verse, and DirecTV have declined user base. AT&T said the boost received by HBO Max is making the movie premieres available the same day, like Godzilla vs. Kong, Wonder Woman 1984, and Zack Snyder’s Justice League.

Further, AT&T CEO John Stankey revealed that the company plans to roll out an Advertising-Based Video on Demand (AVOD) tier of HBO Max in June this year. He attributed the success of HBO Max and other areas like mobility and fiber due to excelling “in growing customer relationships in our market focus areas.”

And with the launch of an ad-supported tier, it’s expected to gain even more subscribers, as it had a promising 44.2 million users paying for the $14.99 version. WarnerMedia also revealed plans for launching HBO Max globally, with 21 territories in Europe in late 2021 and 39 territories in Latin America in June this year.

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